Education builds value

When the value is clear, the decision gets easier.

Homeowners using Checkout Studio were 2.1x more likely to be able to explain an upgrade, and 8 in 10 preferred it to the current SetSale checkout experience.

If they understand it, they value it
2.1x morehomeowners could explain the upgrade with Checkout Studio
Clarity creates confidence
+40% morehomeowners felt they had enough information to decide on the upgrade
Homeowners want to feel in control
8 out of 10preferred Checkout Studio over the current SetSale checkout experience

Why Checkout Studio:

Clearer upgrades.More confident decisions.A preferred quote.

Checkout Studio is the new quote, payment, and signature flow homeowners see after your visit. It protects the work your team already did by carrying the same clarity from the kitchen table through signature. Homeowners who understood an upgrade could explain its value—and preferred the quote that made it clear.

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Finding 01

If they understand it, they value it

Homeowners buy what they understand.

Clear upgrades help homeowners see the value and decide with confidence.

2.1x

more homeowners could explain the upgrade with Checkout Studio

75%
35%

75% with Checkout Studio vs. 35% with the current SetSale checkout experience

Checkout StudioCurrent experience
Understood the problem the upgrade solves85%45%
Comprehension6.2/103.2/10
Had enough information to decide74%53%
Finding 02

Homeowners want to feel in control

A better quote makes the decision easier.

When the options are easy to understand, homeowners feel in control—not sold to.

8 out of 10

homeowners preferred Checkout Studio over the current SetSale checkout experience

It explained upgrades better and gave homeowners more control

Homeowners using Checkout Studio knew what the upgrade was for; 35% using the current experience could not guess.
100%
homeowners felt they had enough information to decide on the upgrade.
+40%more

Why it matters

Keep the value through signature.

Your team builds trust and explains the options. A rushed checkout can erase that value.

Checkout Studio carries it through payment and signature—so homeowners understand, stay in control, and say yes with confidence.

Based on 40 U.S. homeowners on UserTesting.com, September 2026. Ten compared both experiences. Full methodology and response data available on request.

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